Global Marketing Agency

Being an Internet Marketing Consultant and be aware of new technology I decided to write few words about semantic web technology. This term is not new for industry experts, as lots of search engines including google and yahoo are refining their search capability semantically. So the question is how does new semantic techniques and algorithm used by search engine will diversify and effect the current strategies?

What SEO experts and professional do today is implement techniques by writing clean and semantically correct HTML in order to allow crawler to easier asses the web-pages. They also follow good looking website structure at the presentation layer; add proper meta tags, title, description, internal linking and internet marketing to increase in-bound and out-bound linking. Sometime they also use black hat techniques in order to achieve or retain high search engines ranking. Well in future as far as semantic search engines and semantic web optimization are concerned it would not be easy to cheat the search algorithms because of the following reasons. ·     

• New semantified search engine are intelligent ·     
• Recognition of semantically tagged data ·     
• Understanding of search engines that how audience thinks and behave online ·     
• Its all about meta data tagged by the users. ·     
• Keywords generated by search engines API’s

Dramatic growth of information on the internet turning search engines a significant source to find quality and relevant information. Semantic web qualitative difference with SEO turns new search engines very effective and popular. So the current search engine optimization techniques will definitely effects the traditional way of doing internet marketing. However companies already have search engine optimization underway, either they have in-house team or they are outsourcing the services and doing clean and legal seo might not be effected much. As they are already familiar with the process of tagging, so they need to their search engine optimization (SEO) to semantic web optimization (SWO). In order to maintain the ranking on search engine experts has to follow the semantic web standards and tools such as XML, RDF, OWL, SPARQL etc.

In short I believe search engines will keep on changing their algorithms in order to improve search results and provide most relevant information on the internet. Further I believe normal search engines as well as semantic search engines survive on PPC so this is a kind of their monopoly to change after sometime. But I don’t think so they’ll ever disclose their techniques otherwise anyone every one will come at the top in search results and will cause inconvenience for the audience to find related information.

Here are some tips on creating webpages that other website will want to link to—to save you from having to do loads of legwork requesting links.

Google AdSense and automated spammy “can I buy a link on your site” emails have made virtually every important online publisher aware of the value of links.

In mid 2007 Google began editing toolbar PageRank scores and rankings for many sites that were selling links. It is getting harder and more expensive to buy your way to the top through link rentals.

At the same time, more and more people are writing online. Setting up a blog only takes a few minutes. There are hundreds or thousands of people talking about every topic imaginable, so if you create something remarkable and capture the attention of a few thought leaders who like it, you are going to get links. But how do you create content that people will like?

One of the easiest ways to predict a future and to predict what people like is to immerse yourself in your topic. If you are passionate about a topic, know more about it than anyone else, and openly share information, then eventually people will notice and link to you. If you know what people are interested in,
rather than asking them to link to what you have, create something that they would be interested in linking at. Express your worldview and your bias in a way that matches their worldview.

Each of us is the most relevant thing in our own lives. It sounds selfish but it is true. If you promote other people they will be more likely to promote you. Popular bloggers search to see what people are saying about them. If you want someone’s attention linking at them from a blog post on your site is an easy way to get them to notice you. This article about Paris Hilton explains how the concept works in the real world.

http://chartreuse.wordpress.com/2006/09/18/why-paris-hilton-is-famous-or-understanding-value-in-a-post-madonna-world/
[1]

Social interaction of any type leads to links. Speak at a conference? Someone will likely blog about it. Want to get thought leaders to promote your site? Create a community project or contest and ask them to participate. Or give out awards. Lack the budget needed to go to conferences? Moderate forums, comment
on related blogs, and build social relationships.

But for people to take you credibly you need to make sure your website adheres to good web credibility standards. Is your domain name memorable? Does your design complement your copy? Is your content interesting and conceptually unique? Does your site have an editorial component and voice, or is it a boring
low-value thin product database? Is your about page memorable? Is your site easy to use and understand? Do you have a brand people care about? You do not need to “have it all” to get started, but the more credible you look the faster you will gain momentum.

The Cluetrain Manifesto stated that markets are conversations. http://www.cluetrain.com/ [2]
Blogs are the leading medium upon which those conversations happen. If you are a blogger, read the Blogger’s Guide to SEO to get the most out of your blog. http://www.seobook.com/bloggers [3]
Even if you are not a blogger, the Blogger’s Guide to SEO can help you understand the mindset of bloggers and why blogs quickly became a foundational part of the web.

Work to improve your site every day. Over the course of the year fixing or creating one thing a day will lead to a large advantage. Building up a leading market position can take years, but once you get at the top those years are the barrier to entry which prevent others from being able to replicate what you built up.

Here are some great techniques for providing content that people will actually WANT to link to:

Prior to creating the SEO Book training program I conducted a survey of SEO Book members. One of the questions was, “What is the biggest thing stopping you from improving your website rankings and traffic?”

The most common answer to that question was “link building”. If links are so important how do you build them?

One of the easiest was to start building links is to submit your site to leading general web directories and directories in your niche. Don’t just think of directories as being places that accept websites. Some of the best directories represent business partnerships and exist on sites like manufacturers you sell for, local government sites, or your local chamber ofcommerce. For example, Google lists some of the most popular Google Checkout business partners http://www.google.com/checkout/m.html [1]

This video covers directory submission.
http://www.seobook.com/archives/002034.shtml [2]

Link quality is one important factor, but another important factor is link anchor text. In this interview
http://www.stonetemple.com/articles/interview-adam-lasnik-012408.shtml [3]
Google’s Adam Lasnik highlighted the importance of using descriptive anchor text:
“Useful descriptive Anchor text can be great, not only for the user who gets a better idea what he or she is going to be clicking through to, but helpful for Google to better understand what that page is likely about.”

You can’t always control how other people will link at you, but you can guide them. Most people refer to things by their official name. If your domain name is SEOBook.com, and you are aggressive at marketing your site, then many people who mention your site are going to link at your site with SEO Book as the anchor
text.

Beyond your domain name you can also guide anchor text with the names you give articles, tools, and other content published on your site. If you want people to reference something on your site using a specific word in the anchor text then make sure that word is in the page title, file name, and in the product
name.

Beyond directories, there are many blogs and other websites that discuss your topic.

Of course copy that is dense with keywords likely sounds dense, and will not convert site visitors into buyers. But some automated content generation programs create content that is better than some page copy that people write.

Some major corporations, like Thomson Financial, publicly admit that they generate news reports using robots to write the content.
http://www.wired.com/culture/lifestyle/commentary/imomus/2006/08/71654 [1]

The cost of creating content for the sake of it has dropped to ~ $0. In a market dominated by outsourcing and automated content generation, a search engine has to look beyond what we say about ourselves if they want to stay relevant.

Part of what allowed Google to grow so influential so fast is that they use elegant link analysis in their relevancy algorithms. If another site links to you saying that your site is about “Chicago dentists” then that link is interpreted as a vote of trust for your site for “Chicago dentists” and closely related topics.

Not all votes are counted equally. The more quality websites that link at a given website, the more that website is trusted when it links out to other websites. PageRank is designed such that links from the homepage of a leading university is trusted more than a link from a low quality website that links to
other low quality websites.

Search engines only trust us if others trust us too. Search engines follow people.

In November of 2003 Google did a major update to their search relevancy algorithms, which was known in the SEO community as the Florida update. That update marked the day that SEO became hard. Prior to that point in time, on page optimization tips from many SEOs would have sounded something like this “use your keywords heavily everywhere.”

But that update changed how on page optimization works. Keyword density is an ineffective measure of relevancy, so rough repetition is not an effective SEO strategy. Many pages and sites that use keywords too aggressively end up getting filtered out of the search results.

Your on page SEO strategy should use semantically related phrases and mix up your keyword usage. If your page title is “Chicago Dentist & Dental Care : Business Name” then your on page heading tag should be something like “Your Friendly Dentists in Chicago”.

This spreadsheet offers examples of how you might want to mix up your keyword usage
http://training.seobook.com/bonuses/startups.xls [1]

A cool tool called Quintura helps you visualize related phrases.
http://www.quintura.com:/?request=seo [2]
Type in some of your keywords and find out what keywords and keyword modifiers they think are related.

Here’s a simple tip that could easily save you 12 months of work:

Setting up an effective SEO campaign can be a long drawn out and expensive process. Worse yet, if you are focused on the wrong keywords, you might need to start over again after you find out that your site is not producing the results you want.

An easy way to avoid needing to start over is to test the value of keywords before you heavily commit to your SEO strategy. Buying pay-per-click ads (PPC) from search engines like Google (AdWords), Yahoo, and Microsoft allow you to see what keywords have the ability to drive traffic to your site.

All the major PPC ad networks have built in conversion tracking tools which show you what keywords convert well. If tracking conversions is hard, you can place a link to a coupon on your landing page and view a click on that coupon page as a proxy for conversion and user intent. Some more sophisticated strategies involve setting up different 1(800) phone numbers based on the marketing channel or keyword.

Bid on a variety of keywords tightly related to your business. Find out which ones perform well and set up your site structure based on the top performing keywords. This spreadsheet offers an example of how to structure a website http://training.seobook.com/bonuses/startups.xls [1]

You can find coupons for bonus credits and sign up to create advertiser accounts on all 3 major search engines on this page.
http://tools.seobook.com/ppc-tools/ [2]

we discussed the precise targeting offered by keywords. But even if a keyword is valuable, it might not be valuable for your business. For example, if you are a dentist in Chicago, it is not worth the effort to try to rank for the word dentist. Why? 99% of the people searching for that phrase do not live near Chicago, and are irrelevant prospects. What you would want to rank for, if you were a Chicago dentist, would be things like
- Chicago dentist
- Chicago dentists
- dentist in Chicago

Even within a niche like dental work, there are more specific types of dentists people search for, like implant dentist and cosmetic dentist. If you offer these types of services you would want to rank for keywords like
- Chicago implant dentist
- cosmetic dentist in Chicago
- etc.

There is a wide array of keyword tools on the market.
http://tools.seobook.com/keyword-tools/ [1]
Most of them have a free version which works well.

My favorite keyword tool is the SEO Book keyword tool - it is fast and free, powered by Wordtracker, and allows you to export your keyword data.
http://tools.seobook.com/keyword-tools/seobook/ [2]
Every keyword tool has some data errors or anomalies. Don’t expect the tools to give you exact numbers, just rough ranges.

You can also look at emails from customers or customer questions as potential keywords. Anything people would likely search for to want to buy your services is a potential keyword.

After you get a list of keywords start grouping related keywords together.
- You should be able to target related phrases like Chicago dentist and dentist in Chicago using a single page.
- Chicago cosmetic dental work is a different concept, sold to a different audience. You should create a separate page targeting that that term and why prospects would want to buy that service.
- If you have Microsoft excel you can start aligning keywords and related modifiers with your URLs, like so
http://training.seobook.com/bonuses/startups.xls [3]

Hello
Would you like to know how much money you could make by getting to the top of Google for your chosen search term?

In this first email, I’ll you show you a great technique for finding out the current market value for a ranking, based on what other people are currently paying Google:

Have you ever wondered why Google is worth hundreds of billions of dollars? Or why a single click from Google can go for as high as $50? The reason is the precise targeting offered by search engine marketing.

Most ads try to club you over the head and beat you into submission. Search engine marketing is a completely different form of advertising because rather than trying to tell you what to do, the searcher requests to see the ads and views them as relevant to their wants, needs, and goals. Advertisers bid to
show up where they are relevant. If they bid for irrelevant keywords they lose money on every click.

Would you rather hunt for customers, or make yourself available to customers hunting for you?

You can view how much Google’s estimate of keyword value using this tool

https://adwords.google.com/select/TrafficEstimatorSandbox [1]

For example, here is the estimated value for credit cards

https://adwords.google.com/select/TrafficEstimatorSandbox?save=save&keywords=credit%20cards&currency=USD&language=en
[2]

Enter some of your keywords here and see what Google thinks they are worth.

https://adwords.google.com/select/TrafficEstimatorSandbox [3]

I am posting seven SEO Tips by Aaron Wall, as I found these tips very convincing as a general understanding for all. However these tips to earn money via internet and generate a great traffic on your website are not enough for experts or people at the advance level. These seven tips are as follows.

Tip 1: How to discover the value of a Google rank‏
Tip 2: Time-saving tools for keyword research
Tip 3: How to use AdWords to discover $ keywords
Tip 4: How to use keywords on your webpages‏
Tip 5: A link is worth 1,000 words‏
Tip 6: An easy way to get great links‏
Tip 7: How to create link-worthy content‏

I was going through this page and I found this very informative in terms of submitting content to Google. Usually people try hard to put their contents on other social media websites but I think if we are trying to achieve high ranking on Google search engine, then we can go through these option and see where we can submit our contents.